Who we are
At Who Am I Kids, we believe every child deserves to grow up knowing who they are, why they matter, and what they’re capable of becoming.
What started as a single book became a movement—one built on identity, emotional growth, and purpose-driven learning. Through storytelling, reflection, and creativity, we help kids discover their voice and their value in a world that often tries to define them first.
Our founder, Dan (aka “Coach Dirty”), created this project out of decades of mentorship, love for children, and a belief that changing the world starts with raising better humans.
We are parents, educators, artists, and dreamers—all united by one mission:
To help kids say boldly and clearly—I am me.
Welcome to the Dirt Crew. Welcome to Who Am I Kids.
Who Am I Kids
Helping children grow with identity, confidence, and voice—from the very beginning.
The Book Series
Empowering identity through every page—and every age.
We create books that grow with your child, from foundational affirmations to deeper reflections.
Every story is designed to spark confidence, imagination, and purpose.
Series by Age:
– Early Beginnings (0–3)
– Who Am I Series (3–6)
– Character + Community (6–9)
– Voice + Vision (9–12)
YouTube Channel
Bringing stories to life—and turning screens into growth tools.
Our videos include read-alongs, reflection prompts, and short identity-building episodes hosted by CJ.
It’s a screen time solution with meaning and heart.
Perfect for home, classroom, or bedtime routines.
Events, Curriculum & Monthly Growth
Beyond the page. Into the world.
We lead live readings, school visits, and family-focused workshops.
We’re also developing:
– Parent curriculum
– Printable & digital workbooks
– Monthly learning kits + interactive activities
– A growing ecosystem of support, online and in-person
Every touchpoint is designed to help children grow—and help the adults who guide them grow too.